China eCapital Corporation, a leading boutique investment bank in China, released a comprehensive research report on China's television market on February 6, 2004. According to the report, television advertising market grew 20% in 2003 to reach RMB27.7 billion ($3.3 billion) while cable TV subscription market grew 24% to reach RMB17.8 billion ($2.2 billion).
This 88-page report, which is published in English and contains comprehensive analysis on the landscape of the Chinese television industry as well as latest regulatory updates and 2004 projections, represents China eCapital's most recent effort in establishing itself as a leading investment bank in the media and entertainment space.
Subsequent to this report, China eCapital plans to release in-depth studies on China's newspaper and magazine, filmed entertainment, radio and music markets later in the year.
China eCapital is a leading Chinese investment bank with a core focus on the telecom, media and technology sector. With a strong reputation in cross border transactions, the firm provides M&A, joint venture advisory and private placement services to multinationals as well as local Chinese clients.
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