Beijing, China, August 23, 2007--Beijing Redbaby Information Technology, a leading multi-channel direct sales company in China, has completed its Series C financing. The company raised a total of US$25 million in this round, led by KPCB China with participation from Northern Light and New Enterprise Associates(NEA)..

China eCapital acted as the exclusive financial advisor to Redbaby on this transaction.

Redbaby is China’s largest multi-channel direct sales retailer targeting families via catalogs and e-commerce website with baby products, cosmetics, nutritional supplements and household products. Currently Redbaby operates in Beijing, Tianjin, Shanghai, Shenyang, Nanjing, Wuhan, Dalian, Hangzhou, Wuxi and Chengdu and employs approximately 900 employees. The company expects to reach 17 cities with a total sales of Rmb500 million by the end of this year.

About China eCapital
China eCapital is a leading investment bank in China. Founded in 2000 with headquarters in Beijing, it provides advisory services in private placements, mergers and acquisitions (M&A), and initial public offerings (IPO). With an international background and strong local presence, China eCapital has emerged as one of the most dynamic and prominent players in the Chinese investment banking market. While its clients encompass a wide spectrum of industries, it has over the years developed a core competence in media and entertainment, technology and internet, consumer products and services, as well as biotech and healthcare. For more information please visit our website at www.china-ecapital.com.