Beijing , China , March 20, 2008 - SK Telecom, the largest telecom operator in Korea , has completed its strategic investment in T aihe R ye Music.  The investment, which marks SK Telecom ' s entry into the Chinese music market, serves as a testimony to TR Music's growing importance on the Chinese music landscape.

China eCapital Corporation, a leading Chinese investment bank in media and entertainment, acted as the exclusive financial advisor to SK Telecom in this transaction.  Over the past three years, China eCapital has advised in over 50% of all announced strategic investment and M&A transactions in the Chinese music market.

Founded in 1984, SK Telecom is Korea ' s leading mobile operator with a market share exceeding 50%.  Serving some 2 2 million customers, SK Telecom achieved total revenue of $1 2 billion in 200 7 .  Through a series of acquisitions and strategic investments since 2005, it has become a dominant player in the Korean entertainment market with controlling stakes in many leading entertainment powerhouses such as Seoul Records, JYP E , and i HQ.  

Established in 2004 and led by Mr. Song Ke, an industry veteran, TR M usic is one of the most influential players in the Chinese music market.  The artists under its management include such renowned names as Li Yuch u n, Pu Shu, Man Wenjun, Sha Baoli a ng, and A - Duo. 

About China eCapital

China eCapital is a leading private investment bank in China . Founded in 2000 with headquarters in Beijing , it provides advisory services in private placements, mergers and acquisitions (M&A), as well as initial public offerings (IPO).  While its clients encompass a wide spectrum of industries, it has over the years developed a core competence in (i) media, entertainment and technology, (ii) consumer products and services; and (iii) health care and life sciences. With an international background and a strong local presence, China eCapital has emerged as one of the most dynamic and prominent players on the Chinese investment banking scene.  For more information please visit our website at http://www.china-ecapital.com .