Beijing , China , Sept 28, 2008 – Hurray! Holding Co., Ltd. (Nasdaq: HRAY), a leader in artist development, music production, wireless music distribution, and other wireless value-added services in China, announced that it had made a strategic investment in Taiwan-based Seed Music Group Limited ("Seed Music").

China eCapital served as the exclusive financial advisor to Hurray! in the transaction.

Seed Music is a very well-known music production company which focuses on artist development, music production and offline distribution of music in Asia Pacific, particularly in China, Taiwan and Hong Kong. Their portfolio of artists includes some of the most popular singers in Asia, including Kenji Wu Ke Qun, and Guang Liang. Kenji Wu was nominated twice for the best Chinese male singer in Taiwan at the 2006 and 2007 Golden Melody Awards.

Chairman and CEO of Hurray! QD Wang said, "We are very pleased about our investment in Seed Music, which we believe is one of the best brand names in the entertainment industry in Asia Pacific. With this investment and our prior acquisitions of music companies, we believe that we are one step closer in executing our strategy to become an entertainment content production and contribution house in China."

"Combining Seed Music's powerful brand name and special music expertise with Hurray!'s strong digital content production and distribution capabilities in both the music and wireless industries, we believe that this will provide us with a solid foundation for long-term, sustainable growth," added Tien Dingfeng, founder and General Manager of Seed Music.

“This is the fourth acquisition we have helped Hurray! complete in the music market,” said Fan Ni, China eCapital’s partner. “Almost all investment banks can provide advice on a particular transaction, but there are fewer players that can help their client implement a business strategy and see it through from beginning to end. We are proud that we could add this kind of value to our client.”

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