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Shanda Games to Acquire Mochi Media, China eCapital Advised Mochi in the Transaction

Beijing, China, January 13, 2010 –Shanda Games Limited (“Shanda Games,” or the “Company”) (Nasdaq: GAME), a leading online game developer, operator and publisher in China, today announced an agreement to acquire Mochi Media, Inc. (“Mochi Media”), a leading platform for distributing and monetizing browser-based games worldwide. The acquisition will combine Shanda Games' online game content with Mochi Media's distribution platform, creating a leading global online game media platform.  

China eCapital acted as the exclusive financial advisor to Mochi Media in the transaction.

Transaction Highlights:

•  Combines Shanda Games' extensive online game portfolio with Mochi Media's global network of over 140 million monthly active users

•  Supplements Shanda Games' content offering of MMORPGs and advanced casual games with the addition of over 15,000 browser-based games in the Mochi Media network

•  Strengthens Mochi Media's micro-transactions and advertising business through access to Shanda Games' expertise in monetizing online games and improving the stickiness of user communities

•  Creates opportunity for Shanda Games to use its unique multi-sourcing strategy to identify and source games through the Mochi Media network

•  Brings together talented and experienced management teams

Based in San Francisco , Mochi Media's online games network has more than 140 million monthly active users with 15,000 browser-based games on nearly 40,000 publisher websites. Mochi Media's open platform offers game development products and services which enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global game plays via in-game advertising and micro-transactions. 

Upon closing, the combined company will be a leading global online game media platform with one of the largest international distribution channels for the fast-growing online games sector. It will have a large global user base with a robust portfolio of online games and will benefit from proven monetization capabilities and access to Shanda Games' talented pool of game developers.

Diana Li, CEO of Shanda Games, commented, “We are excited to be bringing two of the best teams in the online game industry together in the perfect marriage of content and platform. Mochi Media's impressive array of browser-based games is an ideal complement to Shanda Games' portfolio of nearly 70 multi-player online games. With Shanda Games' ability to source robust content through multiple channels, and Mochi Media's reach to users, game developers and publishers worldwide through its leading innovative platform, this transaction positions Shanda Games to become a truly global online game media platform. We look forward to devoting our energy and focus to the integration process.”

Jameson Hsu, co-founder and CEO of Mochi Media, commented, “Shanda Games is the perfect partner to help take Mochi Media to the next level. Mochi Media has created a successful distribution and monetization platform, tying together a vast network of developers, publishers, advertisers and players. The additions of Shanda Games' extensive content catalog and proven monetization capabilities unlock tremendous value on our platform for everyone involved.”

Irene Tanner, a partner with China eCapital, commented, “We are very proud to have played a role in helping the leading global flash game platform find a strong partner in China .  This transaction demonstrates Shanda and Mochi's shared vision of a global marketplace, and highlights our unique value in creating perfect cross-border synergies with China .”

The total consideration for the transaction is comprised of approximately US$60 million in cash and US$20 million in equity retention arrangements.

The transaction is expected to close in the first quarter of 2010, subject to customary closing conditions.

About Shanda Games

Shanda Games Limited (NASDAQ: GAME) is a leading online game developer, operator and publisher in China , with a mission of becoming a leading global online game media platform.  Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China , targeting a large and diverse community of users.  Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties.  For more information about Shanda Games, please visit: http://www.ShandaGames.com .

About Mochi Media

Mochi Media is the world's largest browser-based games network, with more than 140 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via micro-transactions and in-game advertising. The company is headquartered in downtown San Francisco.

About China eCapital

China eCapital Corporation is a leading private investment bank in China . Founded in 2000 with headquarters in Beijing , we provide advisory services in mergers and acquisitions, private placements, as well as initial public offerings.  While our clients encompass a wide spectrum of industries, over the years, we have developed core strengths in the TMT, consumer, health care, and clean-tech sectors.  In the media and entertainment space, in particular, we have been widely recognized as the unparalleled market leader. For more information please visit our website at www.china-ecapital.com.